Vital role in business continuity to be highlighted

Crestchic Loadbanks, a world leader in specialised load bank manufacturing and testing solutions, will present its extensive range of resistive and reactive load banks at Data Centre World, London, on 12-13 April 2016.

Members of the Crestchic team will be available throughout the event on stand F46 to discuss Crestchic’s capabilities and product offering.

Data Centre World is the world’s premier multi-award winning data centre conference. This year the event will offer attendees an unrivalled line-up of world-class suppliers to the data centre sector together with excellent networking opportunities.

Building on the success of the 2015 event, which attracted nearly 12,000 visitors, Data Centre World will provide visitors with thousands of hours of free content from more than 500 industry leaders. The event will be key for anyone looking to develop their understanding of the data centre market offering vital information on critical power equipment, cooling, security, storage and DCIM.

Paul Brickman, Sales and Marketing Director at Crestchic, explains: “One of our first ever load bank customers was in fact an early data centre at the Littlewoods head office in Liverpool more than 30 years ago. Since then our presence in this sector has grown significantly. We have seen sales increase to around 65 units per annum, with data centres today accounting for 30 per cent of our business.

He continued: “Reliable power is vital for data centres and testing of facilities under real working conditions is essential to ensure that power supplies cannot be interrupted, so that vital data is always available when and where needed. This is a key element of risk management and one that also impacts considerably on insurance costs.”

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For more information on Crestchic, visit